Week of GreatnessAugust 9, 2017 1:22 am
The Week of Greatness is about building anticipation for Foot Locker’s greatest releases of the year. Sneaker Freaker’s literally count down the seconds to get their hands on these releases.
This year Foot Locker wanted to do more. Their greatness lies in being the destination for exclusive releases. Week of Greatness looks to celebrate their fans greatness.
Foot Locker built anticipation through a series of posts on Instagram and Facebook and used this as their main dialogue with customers.
We created a teaser video that built excitement about the trip while including a dozen of the latest releases from Foot Locker.
All posts pointed to the website weekofgreatness.com which, by showing the countdown, created a sense of urgency to get entries in before the Week of Greatness ended.
Daily social media posts targeted to their audience challenged them to prove their greatness by submitting a video or photo via the website.
The winner received a trip for 2 to Los Angeles with tickets to an LA Clippers v LA Spurs NBA game.