Pollen HelmetsAugust 9, 2017 1:34 am
Australia is suffering its worst hayfever season in 50 years. To cut through the hysteria that was being reported by the nightly news, we created a world in which Telfast didn’t exist and thought what lengths would sufferers go to, to avoid pollen and hayfever?
The conclusion was always that wearing the helmets was an extreme, unecessary overreaction because in the real world, there is Telfast.
The campaign was well received with many people actually asking where they could get the pollen helmets and recommending them to friends through Facebook shares.