Asian Challenge

August 7, 2017 9:54 am

AirAsia New Zealand wanted to make a big statement on social media when they announced that they were flying direct out of Auckland to the Air Asia Network.

AirAsia - Asian Challenge

Our solution was to ask New Zealand’s best ambassadors to represent their homeland abroad and return with stories and experiences that would encourage others explore Asia as well.

Users submitted photos taken on previous adventures. We selected the most interesting and therefore qualified to represent New Zealand in the Orient.

Five lucky individuals were sent across asia to explore and capture their experiences on camera. On their return, these photos were uploaded to Facebook albums and the voting began…

Hayley’s trip to Bangkok

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See the full post here.

Penny’s trip to Kochi

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See the full post here.

Wei Ting’s trip to Kuala Lumpur

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See the full post here.

Bryn’s trip to Phuket

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See the full post here.

Scott’s trip to Hanoi

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See the full post here.

Overall the campaign was very well received. Air Asia got some great audition photos and by the end of the campaign had great photo albums that generated lots of comments and views.

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